We live in an age where website creation has never been more accessible to business owners. The internet offers countless different services designed to help you to create your own website, and these services are often cheap and easy to use. Services like Wix, SquareSpace or GoDaddy often seem like a good option when looking for a way to design your company website, seeming to save both time and money. Yet, when comparing these online builders to a professional WordPress website optimised for conversions, SEO and user experience, are these cost savings really worth it?
In this blog, we’ll take you through some of the key benefits of having your website professionally designed, which might make you think twice about doing it yourself.
#1 Creating a Great First Impression
One of the most important things you want your website to do is create a good first impression for those who visit it. A website plays a significant role in building and maintaining solid business relationships with your customers, and to appeal to your audience it must be user-friendly, attractive, interactive, fresh and inspiring. As your website is often the first thing that potential customers will see, it’s important that it represents your brand in the way that you want it to be seen. Hiring professional web designers means you can rely on experts to create a website that truly represents your company, capturing your users’ attention, building credibility and helping you to stand out from the crowd.
#2 Prioritising Functionality
The last thing you want is to spend all of that time creating your website, just for it to crash, be hard to use on mobile or tablet devices, or present potential customers bugs, errors, forms that don’t work or slow loading times. Unfortunately, when using free web tools it can be difficult to avoid these issues, and that can make it incredibly frustrating for users to navigate your website. Inevitably, this will not work in your favour when trying to acquire customers, and therefore it is worthwhile to have professionals design your site and ensure that these issues do not affect you – with exceptional functionality built in from the ground up.
#3 Better Results
This may seem as though it goes without saying, but a website that both looks and works great is going to get you more revenue and leads for your business. You will have a better chance of attracting your audience if your website is coherent with your brand and is easy to use, and from there you will also be more likely to convert visitors into sales. With this in mind, having your website professionally designed is an investment in your company’s future. Many of our clients come to us having spent hours of their time and hundreds of pounds in signing up for an online builder subscription, only to realise that their website doesn’t deliver the results they need – it’s truly a case of buy cheap, buy twice.
#4 Giving you a Professional Advantage
It is always important to keep in mind that the goal of your website is to compete with companies who are offering something similar. In an ever-evolving digital landscape, many people use the internet like a phone book – meaning they need to be able to find your business easily online and understand why you are better than the rest. This means that your website needs to have something that your competitors’ sites do not have, shouting from the rooftops about your exceptional products and services with well-written information, a stunning design and polished functionality. Furthermore, Having a professionally designed site typically includes a full SEO makeover, optimising your website to organically rank higher in Google – something which the majority of online builders gloss over with minimal functionality. Professional web designers know how to keep up with new technology and best practices to make your site as productive as possible, helping you to get ahead of competitors and develop a successful online presence.
#5 Helping to Create a Consistent Brand
The great thing about hiring a professional web designer is that you can give them the various components of your brand, such as the logo, font, colours and images, and they can turn that into a cohesive design that is not only consistent with your brand identity, but enhances that identity as well. Working with a professional web designer ensures that your brand is easily recognisable across all marketing channels and touchpoints – over time, these elements become ingrained in your audience’s mind, and they are more likely to remember and engage with your brand. Aside from the visual elements, your website must also provide a consistent customer experience and effectively display your values with high quality copywriting – and working with a professional website designer and copywriter can give you all that and more.
Whilst it can be hard to know which parts of your business are worth investing the most into, a high quality, optimised website is an essential element to your business success. At Quodo Technology, we offer professional WordPress website design services that help business owners grow their online brand and boost growth. Ready to chat websites? Get in touch with us today for a free, no-obligation consultation.